BISRA: “2012 Bank Life Sales Close to All Time High,” 2012

ClarkeH6_TheClarkeSchool_IndNews_2012_Bank_Life_Sales_Close_2012This is the second highest product level in history for the bank channel with total life insurance premiums sold through financial institutions reaching $1,621 million in 2012, up 13% from the prior year.
Banks continue to integrate wealth management products with single premium products “Since 2009, at least 9 out of every 10 dollars in new life sales premium sold in the bank channel has come from single premium products” stated Dan Beatrice, Associate Research Director at BISRA.


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