Client Results and Retention Demonstrate Our Success

we did it for them, so we can do it for you

As pioneers in the distribution of securities and life insurance to banks and credit unions, we have a solid understanding of what it takes to deliver annuities, long-term care, and life products successfully. In 1980s, Steve Gates left a successful NYSE brokerage firm, to join a startup division at SunLife (later SunAmerica). Excited about opportunities resulting from bank deregulation, he made a stamp at Sun before founding Clarke. Michael Denton developed the Financial Institution Marketing Division at Jefferson Pilot, making it the top 10 provider of fixed annuities in the bank marketplace. He joined Clarke as a co-president, bringing significant product development experience. Together, they lead our firm, which serves over 200 financial institutions in the United States, banks and credit unions like yours.

Learn how we deliver profitability and efficiency

  • Building $15 MM LTC Business for a Large Regional Bank— 2013, Clarke Financial Group was approached by a large regional bank with over $90 billion in assets. Bank executives were seeking strategies to improve their marketing of long term care products. A different marketing firm was servicing the bank, but did not provide field support to its 1,000 branches or one-on-one product training to its advisors. Our consultation uncovered several business opportunities that were not being met.
  • Developing Cutting-Edge Proprietary Annuity Products— In 2009, we were hired by an “A” rated carrier with over $14 billion in assets to consult on the product design for a Deferred Fixed Annuity targeted to the broker-dealer and bank marketplace. Insurers are hesitant to develop proprietary products with financial institutions, because there is a history of failed launches. Carriers usually expect a proprietary program to generate $100 million plus. Our proprietary Deferred Annuity generated the highest first-year premiums over all other products for the carrier, and went from $0 in sales in 2009 to a run rate in excess of $1 billion.